In this practice guideline
Absolute grounds - Geographical indications
Trade mark containing a Geographical Indication (GI)
Section 20 of the Trade Marks Act 2002 (“the Act”) prevents the registration of trade marks that contain geographical indications in certain circumstances.
Under section 20(1) of the Act, a trade mark that contains:
- a registered GI, or
- a GI that is the subject of a pending application made in good faith, with priority over the trade mark,
may be registered, but only if it relates to a wine or spirit that originates from the relevant geographical area.
1. GI Register search
When an examiner receives a trade mark application in class 32 and/or class 33 that contains a geographical location, the examiner will search the GI Register to see if the location is already registered as a GI or subject to an application for a GI.
If the examiner finds a registered GI or pending application for a GI with an earlier priority date than the trade mark application, the examiner will raise an objection under s 20.
2. Trade mark contains a GI
For a trade mark to “contain” a GI for the purpose of section 20, the trade mark must contain or include the whole of the GI.
A trade mark that contains only part of a GI, or an acronym or abbreviation for the GI, will not be caught by section 20.
Examples
These two trade marks contain GIs:
This is because both Marlborough and New Zealand are GIs.
These two trade marks do not contain GIs:
While New Zealand is a GI, the acronym NZ is not.
While Waiheke Island is a GI, Waiheke alone is not.
2.1 Wine or spirit from the place under the GI
For a trade mark to relate to a wine or spirit that originates in the place of geographical origin to which the GI relates, the specification of goods should clearly indicate that the goods are from that region.
2.1.1 Trade mark specification includes the good covered by the GI
To be caught by section 20, a trade mark specification must include the wine or spirit that the GI is for.
Where a trade mark applicant files a broad goods claim in either class 32 or class 33, the broad nature of the specification will influence the decision on whether the trade mark specification includes the goods that the GI is for.
Examples
A trade mark covering “alcoholic beverages” in class 33 will include the goods that a GI for “wine” covers, because “wine” is a subset of “alcoholic beverages”.
A trade mark covering “non-alcoholic beverages” in class 32 will include the goods that a GI for “wine” covers, because “de-alcoholised wine” is a subset of “non-alcoholic beverages” but is nonetheless wine.
The following claims for goods are likely to be considered as follows:
Trade mark class 32 item | GI good | Trade mark includes the GI good? |
---|---|---|
Non-alcoholic beverages | Wine | Yes |
Alcohol free/de-alcoholised wine | Wine | Yes |
Fruit juice | Wine | No |
Grape juice | Wine | No |
Beer | Wine | No |
Beer | Spirit | No |
Trade mark class 33 item | GI good | Trade mark includes the GI good? |
---|---|---|
Low alcohol wine | Wine | Yes |
Cider | Wine | No |
Spirit | Wine | No |
Wine | Spirit | No |
Liqueur | Spirit | No |
2.1.2 Unqualified goods do not clearly originate in place of geographic origin
Where the goods in the trade mark specification include the goods that the GI is for, without a qualification stating that they originate in the place to which the GI relates, the examiner will raise a section 20 objection.
For example, if a GI relates to “wine”, and a trade mark containing that GI is in class 33 for unqualified “wine” or unqualified “alcoholic beverages”, the goods covered by the trade mark do not indicate that they originate in the place of geographic origin to which the GI relates. Therefore, the examiner will raise a section 20 objection.
2.2 Confusion or deception
Under section 20, examiners also need to consider whether the use of the trade mark under examination is likely to deceive or confuse. If a trade mark contains a registered GI, or a GI that is the subject of an application with priority over the trade mark, and the goods in the trade mark specification include those covered by the GI and do not originate from the place to which the GI relates, confusion or deception is likely.
3. Overcoming an objection
If the trade mark meets all of the criteria set out in section 20(1), the examiner will object to the trade mark under section 20 of the Act.
To overcome a section 20 objection, an applicant may elect to amend the specification in one of the ways outlined below.
3.1 Restricting the specification to wine and/or spirits from the GI
The applicant may elect to qualify the goods included in the trade mark specification so that it is clear that the goods originate within the place to which the GI relates.
The applicant can use the Office’s standard wording employed in the examples below.
Example 1: Where a GI is registered
A GI MARLBOROUGH has been registered in respect of “wine” and the trade mark shown below is in class 32 for “de-alcoholised wine; fruit juices; aerated water”.
The applicant could amend the specification so that that it is clear that the “de-alcoholised wine” in the specification originates in the place to which the GI relates.
The following qualification to the specification would be acceptable:
“De-alcoholised wine, the aforesaid wine originating within the geographical indication MARLBOROUGH registered under the Geographical Indications (Wine and Spirits) Registration Act 2006; fruit juices, aerated water”.
Example 2: Where the GI is registered - (Enduring New Zealand GI)
A trade mark contains an enduring New Zealand GI, for example the trade mark shown below is in class 33 for “wine”.
The applicant could amend the specification so that that it is clear that the “wine” in the specification originates in the place to which the GI relates.
The following qualification to the specification would be acceptable:
“Wine, the aforesaid wine originating within the geographical indication NEW ZEALAND registered under the Geographical Indications (Wine and Spirits) Registration Act 2006”.
Example 3: Where the GI has been applied for but is not registered
A GI MARLBOROUGH has been applied for in respect of “wine” and the trade mark shown below is in class 33 for “wine”.
The applicant could amend the specification so that that it is clear that the “wine” in the specification originates in place to which the GI relates.
Where two or more GIs feature in a trade mark, the applicant need only reference the most specific GI in the qualification to the specification. In this example the most specific GI is Marlborough.
The following qualification to the specification would be acceptable:
“Wine, the aforesaid wine originating within the geographical indication MARLBOROUGH applied for under the Geographical Indications (Wine and Spirits) Registration Act 2006.”
3.2 Deleting wine and/or spirits from the specification
The applicant may elect to limit the trade mark specification so that it does not include the goods that the GI is for.
Example 1
A GI MARLBOROUGH has been applied for in respect of “wine” and the trade mark shown below is in class 33 for “wine, vodka, whiskey”.
The following limitation to the specification would be acceptable:
“Vodka, whiskey.”
Example 2
A GI MARLBOROUGH has been registered in respect of “wine” and the trade mark shown below is in class 32 for “non-alcoholic beverages”.
The applicant could clarify the goods that fall within the umbrella term “non-alcoholic beverages”, making it clear that the goods specified do not include “de-alcoholised wine”.
The following limitation to the specification would be acceptable:
“Grape juice, aerated water.”
3.3 Honest concurrent use
Under section 20(2) of the Act, a trade mark containing a GI may proceed to acceptance if a case of honest concurrent use exists that, in the opinion of the Commissioner or the Court, makes it “proper” for the trade mark to be registered.
If a mark contains a GI, but the goods do not originate in the place of geographical origin to which the GI relates, an applicant may engage section 20(2) of the Act where they can prove longstanding use of their trade mark, prior to the priority date of the GI.
Last updated 8 June 2018