What are plant variety rights?
Plant variety rights (PVRs) protect new varieties or cultivars of plants. Think of your favourite variety of apple or kiwifruit that you can find in the supermarket, it is quite likely that this is protected by PVR!
PVRs give plant breeders the exclusive right to commercialise a particular variety including to sell propagating material like cuttings or seeds.
Plant variety rights promote innovation and economic growth in New Zealand by providing incentives for the development and use of new plant varieties
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Examples of plant variety rights
Gold kiwifruit `Zesy002’
NZ PVR: 30746
Owned by: Zespri Group Limited
Plantain ’Agritonic’ (image credit: Agricom)
NZ PVR: 32075
Owned by: Grasslands Innovation Ltd
Delphinium ’Raspberry Rhapsody’
NZ PVR: 34210
Owned by: DOWDESWELL'S DELPHINIUMS (2016) LIMITED