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Wrestler

Case studies Wrestler

Story telling using immersive virtual reality; creative design agency Wrestler is pushing the limits with the help of IP.

Normally intellectual property (IP) rights are primarily for the use of the owner (or who they’re licensed to). Collective IP rights are shared by multiple people, businesses, or organisations and typically help show that goods and services are of a high quality. We have pulled together…

Protecting and registering your IP

By registering your intellectual property (IP) you are helping protect your businesses position in the market. Registering IP helps you own your ideas, so you can maximise the value of your intangible assets.

Below are some basics you could consider in your journey to IP registration.

Miromoda

Case studies Miromoda

Miromoda nurtures young Māori fashion designers into an edgy annual showcase at NZ Fashion Week. Trade mark protection helped them build their brand.

Baker Gramercy

Case studies Baker Gramercy

Registering their trade mark early meant Baker Gramercy’s brand was protected as their reputation for authentic, fresh-baked goods took off.

Wai Mānuka

Case studies Wai Mānuka

Wai Mānuka. A locally-sourced, premium, non-alcoholic beverage dreamed up by 3 friends at a party.

PaperHands

Case studies PaperHands

With their distinctive wallpapers and screen printing in high demand, find out how PaperHands protected their reputation with a registered trade mark.

Evithé Biotechnology

Case studies Evithé Biotechnology

Evithé Biotechnology tackles the inflammation process by applying the ways plants defend themselves.

Intellectual property guidance

Get IP

Intellectual property (IP) rights protect the expression of your idea in something you have made or created. IP is fundamental for most businesses, and is a tool for creativity, innovation, and even education. If you are unfamiliar with IP, see our overview …